‘Cops called to quell Krispy queue chaos’

The above quote and picture are taken from the MX free newspaper, 22 June.

Krispy Kreme opened up in Victoria last Thursday, just over three and a half months after the 10,000 free doughnuts it gave away in a promotion as reported in my post of March 3^rd. Although I couldn’t be there for the event (for which I am most thankful) I can quote further from the report of this event found in the esteemed MX free commuter paper:

‘Mounted police were called in to manage sugar-craving crowds…’

‘Thousands swamped the much-anticipated Narre Warren (the suburb it’s in - Ed) fast food outlet at Fountain Gate shopping centre, forcing police on foot to manage queues around the hot jam traffic jam, and mounted police to manage the more general mayhem.’

‘Fast food fans camped in single-digit temperatures for up to 23 hours to be among the first to munch the holey snack.’

‘Lard lovers emerged with a typical bounty of between two and 10 boxes of the roly –poly confection, each holding a dozen doughnuts…’

But my favourite is this one:

‘A war of the waistline waged at the store when a heavy hitter of the salad world arrived, chanting, slogans like “Don’t get fatter, give up the batter”.'

Now even if you remove the tabloid hyperbole this really is a sad indictment of western values, is it not?

Is Krispy Kreme really that good? Or are all the sad people merely jumping on the Krispy Kreme band wagon thinking some of the ‘kudos’ (and I say that with some reservation) might rub off on them through association? Is this public showing of insanity for dough and sugar a world wide phenomenon or just peculiar to Australia?